Development and publication of a wide range of content, including feature articles, indepth commentary insights, press releases, industry specific research and interviews. Michael has worked with clients ranging from start-ups businesses and multi-nationals , collaberating to develop cutting edge thought leadership specifically tailored for taregt audiences, driving quality online traffic. Recent feature insights have included in-depth analysis of the Eurozone financial crisis as well as interviews with leading entrepreneurs such as James Caan, Paul Lindley, Theo Paphitis, Guy Kawasaki, Kevin P Ryan, Will King and Lord Green.
BUILDING AND ENGAGING ONLINE COMMUNITIES
Michael has worked with leading brands from AVG to Microsoft aiding them in developing their online community engagement. As head of content and community at Entrepreneur Country, Michael was responsible for growing and engaging a 20,000 strong community of entrepreneurs, investors and key influencers through social media and online platforms including twitter profiles, an affiliate YouTube Channel as well as developing user generated content and contributions through blogs and forums. His successes included expanding the Twitter community from 3,600 to 15,000 and being ranked at #30 on the worlds 50 most influential tweeting entrepreneurs.
PROFILE AND REPUTATION MANAGEMENT
As a thought leader Michael has hosted a number of major business industry conferences, workshops and awards events and works daily with small business owners to build their personal profiles. As the face and voice of Entrepreneur Country Magazine, Michael has worked with leading public relations and marketing agencies to build and promote targeted traditional and new media campaigns that have succeed in increasing the engagement, user experience and quality of online communities.
THE NEW RULES OF PUBLIC RELATIONS
Working with hundreds of public relations over the past few years has given Michael a powerful differentiator- 90% of content is irrelevant and unpublishable. Paid for press releases are a relic of the past, today every public relations professional needs to think like a journalist and few thought leaders are as well positioned in the sector as Michael.