Building communities takes time, effort and energy. If you don't like starting conversations with strangers then this will be new and often challenging territory.
I've spent the last couple of years building my community and I'm only a fraction of the way to reaching all those people who can benefit from my knowledge and conversely who can teach me new things that I'd never heard or dreamt of. I want to engage with as many likeminded individuals as possible, who will add value and enrich both me and my community.
I consciously try and avoid using the word 'expert' and instead focus on those who are an 'authority' or 'thought leader' in their fields. I read on average twenty to thirty blogs a day and I share, post and re-tweet the best pearls of wisdom, articles, pictures, video's and infographics so you can learn from myself and others or even so that you can disagree and debate with us.
I am always looking to make valuable connections - thought leadership is about a digital dialogue - so make sure you follow me on the platforms where I can bring you the most value and if you reach out to me and say hello then I'm sure it'll lead to a sharing of knowledge.
BUILDING AND ENGAGING ONLINE COMMUNITIES
Michael has worked with leading brands from Vodafone to Microsoft aiding them in developing their online community engagement. As head of content and community at Entrepreneur Country, Michael was responsible for growing and engaging a 20,000 strong community of entrepreneurs, investors and key influencers through social media and online platforms including twitter profiles, an affiliate YouTube Channel as well as developing user generated content and contributions through blogs and forums. His successes included expanding the Twitter community from 3,600 to 15,000 and personally being ranked at #30 on the worlds 50 most influential tweeting entrepreneurs.
PROFILE AND REPUTATION MANAGEMENT
As a thought leader Michael has hosted a number of major business industry conferences, workshops and awards events and works daily with small business owners to build their personal profiles. As the face and voice of Entrepreneur Country Magazine, Michael has worked with leading public relations and marketing agencies to build and promote targeted traditional and new media campaigns that have succeed in increasing the engagement, user experience and quality of online communities.
THE NEW RULES OF PUBLIC RELATIONS
Working with hundreds of public relations professionals over the past few years has given Michael a powerful differentiator- 90% of content is irrelevant and unpublishable. Paid for press releases are a relic of the past, today every public relations professional needs to think like a journalist and few thought leaders are as well positioned in the sector as Michael.